2018 Lakeside Rodeo Sponsor MillerCoors
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Lakeside Rodeo Sponsor MillerCoors

Date: Jan 13, 2018
(The following informative article excerpt was written by Aaron Kuhl)

Coors Banquet sponsorship of the PRCA (Professional Rodeo Cowboys Association) dates back to 1980, making it one of the longest running associations in the world of professional rodeo.

"As a deep-rooted supporter of the exciting and challenging life of the rodeo cowboy, the Coors Brewing Company proudly and regularly sponsors a number of events on the rodeo circuit as rodeo competitors strive to reach the Wrangler National Finals Rodeo held annually in Las Vegas, Nevada".

"Coors sponsors the "Man in the Can" Barrelman program in the PRCA. "Since 1984, the Coors Brewing Company, which is now MillerCoors, has funded a program which pays a small amount to each Barrelman per performance, a bonus to five finalists at the end of the year, and $10,000 to the barrelman who wins the Coors Man in the Can award at the PRCA Awards Banquet held in Las Vegas every December. Barrelmen are the men who protect bull riders by getting the bull’s attention when the rider needs time to get away from the raging animal. Barrelmen are also entertainers, joking and clowning around during breaks."
The full article by Aaron Kuhl can be read through this link.
Photo courtesy of https://cowboylifestylenetwork.com/sponsorship-between-coors-banquet-and-the-prca/
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